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medicaresthub @medicaresthub added blog in Wellness
2025-12-08 17:28:49 ·

Application Focus: Precision Marketing to Healthcare Professionals (HCPs)

The largest and most robust application segment for Big Data in Germany is Targeted Marketing to Healthcare Professionals (HCPs). Due to strict advertising laws for prescription drugs, this B2B segment is where the majority of marketing budget and data analysis is concentrated. Optimizing the Rep-Doctor Interaction Big Data analytics provides the intelligence needed to optimize the entire HCP...

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