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Regional Dynamics of the Online Travel Market: North America, Europe, Asia-Pacific
A deep dive into Online Travel Market Insights uncovers a number of critical truths about this mature yet constantly evolving digital industry. One of the most crucial insights is that the online travel industry is, at its core, a marketing and technology-driven battle for customer acquisition. The insight is that the major online travel agencies (OTAs) are not just travel companies;...
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