Targeting the Silver Generation: Eye Supplements for China's Aging Population
China's rapidly expanding elderly population is a foundational market driver for eye health supplements, particularly for indications related to aging. With the population over 60 years old projected to increase significantly, the incidence of age-related eye conditions is a critical public health concern and a vast market opportunity.
Conditions like Cataracts and Age-related Macular Degeneration (AMD) are highly prevalent in the senior demographic. For example, the prevalence rate of cataracts among those aged 60–89 is reported to be around 80%. Supplements targeting the prevention and management of these chronic conditions—often containing antioxidants, Vitamin C, Vitamin E, and Zinc—have immense market potential. Brands are increasingly launching products and marketing campaigns specifically for the "silver generation," focusing on ingredients validated by studies like the AREDS (Age-Related Eye Disease Study) trials.
For comprehensive data on disease prevalence and market segmentation by indication, refer to the full report: China Eye Health Supplements Market.
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